Location Location Location star Phil Spencer opens Silentnight’s flagship showroom

Phil Spencer opening Silentnight's flagship store at the Trafford Centre, where one lucky winner won a Silentnight bed and 'breakfast in bed' with Phil - Picture date Saturday 29 April, 2017 (Manchester, Greater Manchester) Photo copyright, contact for licensing. For licensed images, credit should read: Jonathan Pow/jp@jonathanpow.com

Silentnight’s flagship showroom at the intu Trafford Centre was opened this weekend by star of Location Location Location Phil Spencer.

Accompanied by Silentnight’s lovable hippo mascot, the TV presenter cut the ribbon, officially opening the 5,000 sq ft showroom to bank holiday weekend shoppers.

The dedicated showroom is the first of its kind from the UK bed maker and will be home to its award-winning products, with more than 30 beds and mattresses displayed across two floors.

Among newly launched ranges in-store is the Silentnight Signature Collection, featuring a choice of comfort options including the brand’s award-winning eco comfort products, its exclusive Geltex technology and a premium naturals range. There is also a wide selection of sleep accessories including Silentnight duvets, pillows and bedding, providing the complete sleep offer for all the family.

Photo: Jonathan Pow

The mezzanine floor showcases Studio by Silentnight, a collection of contemporary bedframes and cleverly rolled and boxed mattresses.

Speaking at the launch, Phil Spencer said: “The showroom looks amazing, It’s big, it’s impressive and it really allows Silentnight to connect with its customers

“I think that’s really important, particularly when you’re choosing a bed. It’s an expensive thing and where you spend so much time, so for me I’d want to make that decision face-to-face. It’s been great to experience the showroom first hand.”

The British Wool Collection from Rest Assured and a range of beds from Sealy are also available in store, as well as children’s ranges from Silentnight, Safe Nights and Healthy Growth. Experts are also on hand to offer bed buying and sleep advice.

Home of quality products and outstanding service from the UK’s leading sleep experts, the new Silentnight showroom is open 10am – 10pm Monday to Friday, 10am – 9pm Saturday and 12 – 6pm Sunday.

For more information please visit www.silentnight.co.uk