Tinder experiment shows glasses wearers miss out on matches
- Two profiles of models Max and Gee, from Bolton were posted on Tinder in London, Glasgow and Manchester
- Profiles were almost identical, except in one version they were wearing spectacles
- Max and Gee received 255 matches with spectacles and 273 without
- Glasgow was the only city to prefer both profiles with spectacles, with matches up 8%
If you’re looking for love then lose the specs, according to new national research. Not wearing glasses can increase Tinder users’ matches by seven per cent, according to an experiment by eyecare experts Optical Express. The Tinder experiment looked at whether men and women from across the UK prefer their dates with or without spectacles.
Two test dating profiles were created on the popular dating app for two models from the Nemesis agency, Max Lohan and Gee Burridge, with almost identical images – the only difference being whether they were wearing spectacles or not.
Profiles for Max and Gee were activated in three key cities across the UK: London, Manchester and Glasgow, to uncover any regional variations. After swiping “LIKE” indiscriminately for the first 100 potential suitors, each profile was left live for 48 hours, where the total number of matches were then logged as well the individual messages each profile received.
- Overall 8% matches for both non-spectacled profiles combined
- 18% more matches for Max’s non-spectacled profile
- 4% more matches for Gee’s non-spectacled profile
London ladies were the most turned off by Max’s specs, as he received almost four times more matches for his spectacle-free profile. The only city to truly appreciate the models’ ‘specs appeal’ was Glasgow, where overall both models received seven per cent more matches with their spectacles-wearing profiles. Shami Thomas, spokesperson for Optical Express, said: “It’s great to see that so many singles across the country are keeping an open mind in choosing their online dates – and even using specs as a way to break the ice.
“While for some, spectacles are an inconvenience, with many choosing to wear contact lenses or undergo laser eye surgery – but for others, a pair of bold frames are an extension of their personality. No matter your personal preference – there are now a variety of procedures, treatments and eyecare solutions available.”
Looking at a selection of messages the pair received, their spectacles were definitely a point of discussion.
One of Gee’s matches said: “Heeyy. Love your specs”. Another poked fun at them: “Your glasses are wider than channel tunnel.”
Gee Burridge said: “Having never used any dating apps myself, it was really interesting to see what happened. I didn’t imagine it would make so much of a difference in this day and age, but if I ever do end up having to wear glasses – Glasgow is clearly the place to be!”
Max Lohan said: “I don’t wear spectacles myself, but it was fun to give them a go. I felt they made me look a bit more sophisticated – it was almost like a Clark Kent/Superman alter ego feeling!”
“I have to say I’m gutted I didn’t get as many matches as Gee, but I guess guys are maybe still expected to take the lead even when it comes to online dating?”
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