New statistics reveal that around a third of residents in Manchester have eaten chocolate as part of every meal in a single day


Chocolate part of our breakfasts, lunches and dinners according to the British Heart Foundation, as part of its DECHOX campaign


Around six in ten people in Manchester fail to realise just how many calories are in their favourite chocolate treats while a third confess to eating chocolate for breakfast, lunch and dinner. (1)  That’s according to new statistics released as part of the British Heart Foundation’s (BHF) DECHOX campaign to help fund life saving research into heart disease.


The survey showed around six in ten underestimate just how many calories are in a typical chocolate bar (56%) and half don’t realise how many calories are in our favourite chocolate treats including a chocolate chip muffin (50%).


Over two fifths in the city (45%) say we feel guilty after overindulging on sweet treats, and with around a third (31%) saying chocolate is sneaking its way into every meal of the day, it’s no surprise that one in ten feel their chocolate habit has officially got out of hand (10%). Close to a quarter of residents have even resorted to eating chocolate in secret (22%), away from prying eyes.


The statistics also revealed that people in the city start to become more health-conscious in our late 20’s. In the UK, women were found to start feeling guilty about gorging on chocolate from 24, compared to most men from 28.


Even though over a fifth of people (21%) rank chocolate as the hardest thing to give up, it seems there is still hope for a city clearly infatuated with chocolate. 


Around two thirds of people remain confident that they could give up chocolate for a month (65%). So why not take part in DECHOX this March and take on the challenge?


The BHF is calling on chocolate-lovers across the UK to give up their favourite chocolate treats in March and get sponsored to raise money for life saving research into heart disease. Sign up at


Tracy Parker, Heart Health Dietician at the BHF, said: “It’s no secret that we’re a nation of chocoholics. While its fine to treat yourself now and again, this survey shows how chocolate is becoming commonplace in our diets – almost from the moment we wake up to when we go to sleep.


“By challenging yourself to a DECHOX this March you can help eliminate temptation whilst raising funds for our life saving research. By ditching chocolate, you can kick start some healthier habits, and help fund the breakthroughs that will see us beat heart disease for good.”


Each year, around 160,000 lives are cut short by heart and circulatory disease – that’s one every three minutes.


In 2016, over 18,000 DECHOXERS took part, raising an incredible £860,000 for the BHF’s research. Join thousands by saying no to chocolate this March! Find out more and sign up at, follow us on Facebook or meet fellow Dechoxers using #DECHOX